There’s no need to wait.
Yesterday, Rush Street Interactive (operator of both the BetRivers and PlaySugarHouse gaming enterprises), announced a partnership with IMG ARENA, a sports betting service and content hub to debut the first-ever UFC Event Centre.
And today, it all goes live.
The UFC Event Centre and UFC’s official data feed will be available during UFC 254 on RSI’s North American sites: BetRivers.com and PlaySugarHouse.com.
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UFC 254 begins before lunch thanks to Khabib Nurmagomedov’s Russian fans
UFC 254: Khabib vs. Gaethje features a lightweight title bout between undefeated Russian star Khabib Nurmagomedov (28-0) and American Justin Gaethje (22-2) in the main event. And the early preliminaries begin at 11 a.m. in a nod to Khabib’s Russian fans, who will be viewing several hours ahead. At press time, Khabib was a heavy favorite with a moneyline price of -315 at BetRivers. Gaethje is +250.
And with RSI and IMG’s new partnership, the UFC Event Centre will become a perfect headquarters for all the action and MMA betting. The UFC Event Centre is the gaming industry’s first sports betting product created specifically for a major sports brand, developed by IMG ARENA to capture the full UFC experience.
It will deliver more features and “fastpath data” points for UFC