Betsson signs Betgenius sportsbook streaming partnership – iGaming Business

Swedish online operator Betsson has signed an expanded content deal with Genius Sports Group’s sportsbook subsidiary Betgenius, to integrate its streaming service into its sportsbook offerings.

Betsson Group’s portfolio of sports betting brands will benefit from live streams for thousands of fixtures from a range of sports, including football, basketball, tennis and volleyball.

Betgenius will supply the streaming rights and live trading for every fixture, which is powered by official data.

The content focuses on fixtures played at off-peak times, in a bid to enhance round-the-clock player retention and enable Betsson to increase its sports betting revenue.

Richard Scott, director of trading at Betsson Group, said: “We’re constantly striving to deliver the best possible product and experience for our customers. The addition of Betgenius live streaming on a range of sporting events is a great way to complement the official data driven pricing. The round-the-clock coverage is particularly important as our client base continues to expand in numerous territories.”

Eric Stevens, global sales director at Genius Sports Group, added: “Since entering the streaming space, we’ve put a real focus on acquiring official content that provides our sportsbook partners with unique, measurable value.

“We’re excited to expand our partnership with Betsson Group and further enhance its international sportsbook offering.”

Betsson recently revealed that it was able to achieve record revenue in the second quarter of 2020 despite “challenging” operating conditions caused by the novel coronavirus (Covid-19) pandemic.

Total revenue for the three months through to 30 June amounted to SEK1.53bn (£134.8m/€149.5m/$171.1m), an increase of 20%